![google nik collection black friday google nik collection black friday](https://www.provideocoalition.com/wp-content/uploads/nikcollectionsilverefex003.jpg)
One contributing factor to the impression shouldn’t cost much is the plethora of iOS software available for either nothing or next to nothing. I would also add, as a software developer, many people just don’t realise how much time, effort and money it takes to develop software. I see no reason to feel entitled - and don’t see DxO as being entitled either. So what? I see no value in upgrading from Nik 1.x, since I don’t have a 4K display and don’t need the new filters. Existing customers like me don’t see the same benefits. DxO’s pricing seems competitive (IMO) if you’re not already a customer, and they recently added PhotoLab Essentials for no additional cost. You can still get that free version if you want it.
Google nik collection black friday for free#
Google offered it for free because it was abandonware - they weren’t developing or supporting it. Want to pay less for Nik because you already have PhotoLab? Consider that Nik is seven tools, not one, and originally cost a lot more than it does today. I see nothing entitling anyone to more: sales are generous, competitive, and for a limited time. The actual markdowns are clearly indicated. The current sale is “up to 30% off” or “30% off” depending on where you look, and - yes - isn’t accurate. While DxO’s marketing is weak (not getting the word out to web sites and not being entirely accurate), it’s better than when PhotoLab 1 arrived.
![google nik collection black friday google nik collection black friday](https://cdn.fstoppers.com/styles/large-16-9/s3/lead/2021/09/nik-collecion.jpg)
We are often the authors of our own disappointment. I’ve learned from experience that a sense of entitlement comes from a lack of perspective.